Minimal is in. There are plenty of companies riding the minimalism wave. With the characteristics of simplicity, negative space utilization and a more limited palette of color, it offers a unique communication that’s focused, precise, and easy for one to use.
What Minimalist Packaging Is
Minimalist packaging is a form of aesthetic approaches to design that utilize functionality, being simple, and far fewer elements in order to effectively convey a brand’s message.
These characteristics define the packaging, but usually you will see a lot of white, or negative space used, a limited palette of color, and typography that’s nice and clear.
Apple for example is the clearest example of minimalist packaging. Designed to create a beauty that’s sleek, and user-friendly, apple offers a chance to showcase minimalism and its power through a simple, yet elegant form that immediately will draw the attention towards your company’s logo, without the aid of distractions.
How to Design minimalist Packaging
Because of how simple and functional it is, and easy on the wallet, people love minimalistic packaging.
You want to make sure that when you design this, you prioritize the functionality, rather than mere aesthetics, in order to ensure that your packaging is put in a manner that aptly protects the item during transit and storage, all while also being easy for a customer to use and open, not relying on scissors or knives.
You should also use high-quality types of materials because it also makes you look better. So recycled paper, or plastics that are biodegradable should be utilized for sustainability reasons.
Your typography should definitely also be considered. getting a simple, yet impactful sort of font chosen based on how legible and visually appealing it is will be great for you.
Look at Apple. Their sleek products are on a simple white and black color space, showcasing the products inside.
Negative Space usage
A huge part of the minimalistic packaging is using negative space.
This is the space that’s left between and around where the product is. This is something to take advantage of, because you will be able to draw further attention to it.
Think about the flashy, cluttered packaging that is something you’ll want to reduce. Taking advantage of the negative space also achieves the overall looks and aesthetics of your packaging.
Glossier, a skincare company, uses a really good example of the negative space. All of the products are in a simple and clean container, with a lot of blank space surrounding them. it highlights the typography that’s eye-catching, and creates a calm and simplicity that heightens the brand.
The benefits
There’s a lot of benefits that come with minimalist packaging.
The first is better product visibility, and also attracts more customers. When you use negative space, limiting this color palette, a minimalist design focuses on the key parts like the product name and logos.
This will allow for customers to recognize the brand’s products on the advertisements and shelves. Minimalist packaging offers a chance for the brands to stand out on a marketplace that’s colored. Through creation of eye-catching and fun aesthetics, it communicates a key message concisely and clearly.
Finally, it will be there for brand recognition. It offers better recognition, simplifying the packaging, and focusing on the key parts of the logos and typography. Minimalism does play a better attention to branding.
It also reduces the costs for production. It will offer some visually appealing and cost-effective solutions. The usage of less resources is good for overall branding and expenditures and saves your business money.
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