How Creative Packaging Can Boost Your Brand

There are times in life when you receive an unexpected gift that really stands out, either for the packaging or the contents. As creative types, we love to be creative with our gifts and present them in creative ways. We want to be different and unique when it comes to our gifts. So, what about creative packaging? Well, creative packaging is very important when it comes to marketing your brand. It will help you to expand your business, gain recognition in the creative world, and give you that creative edge when competitors are trying to imitate your product.

Through packaging, an entrepreneur can boost their brand in various ways, such as; 

Unique stuffing and fillings 

There are creative ways to check the stuffing and fillings of your products. One key point is to be creative with it. We all know that packing peanuts are used to prevent the breakage of fragile items, however, you can use this as a creative packaging idea using something like masking tape or different color paper or plastic bags (for different contents). Taking care of the product is the first priority because the product can be worth the filling but it reaches the destination damaged. Next, consider the presentation by determining what works best for your product. 

Attractive Packaging Item

Another creative packaging item that you can use is the sticker label. The creative part of this packaging item is having your own customized sticker label with your company logo, contact details, and other important information like expiry dates (in the case of food products). This will help to differentiate your product from your competitors in the creative world and is so cost-effective way to market your creative products. The creative possibilities are endless when it comes to sticker labels; you can even use them as creative promotional ideas for concerts, parties, etc. Some creative individuals have found themselves in trouble with this packaging idea by making custom stickers that went viral on the internet and became a meme!

 

Exceptional Product to go Alongside Creative Package 

If you are creative with your branding, branding cannot be separated from creative packaging because the goal of any brand is to get recognized and remembered by consumers so that they can go back to buying your products. Consumers will interpret information on creative packages rather than creative products.

Creative product or creative package can be in the form of creative design, creative colors, creative shapes, creative materials, creative size, etc. Using creative packaging is an effective way to market your brand without having to spend too much. The goal of every entrepreneur should always be to make their business profitable and cost-effective. In creative packaging, creative shapes and creative sizes are a creative way to stand out from the competition. Think about it: how many times have you purchased something that was priced at a lower value but came in a creative size or shape? Some creative entrepreneurs will use creative shapes as an opportunity to market their brand by introducing a creative product.

Artistic Packaging Wrapping Technique

Another creative idea is the creative wrapping technique. This creative packaging item will help you to differentiate your product from your competitors in the creative world. If you are creative, then this creative packaging item will give your product that creative edge it needs to stand out among other products out there in the market. Here are creative ways to create packaging: There is no limit on the creativity of your product and this will be reflected in your packaging. You can also use creative material like sandpaper, creative colors, creative tags to create a creative package.

How Food is Protected Thanks to Today’s Innovative Packaging Processes

Today’s food industry relies upon modified atmosphere packaging (MAP) to keep food fresh and palatable. The process isn’t difficult to understand: gases are added to packages that slow spoilage and protect foods from elements that can spoil or taint it.

7 factors that MAP can prevent in the packaging of food 

• Light exposure can deteriorate food, but when gases are added, exposure to light is reduced or diminished.
• Infestations of parasites and rodents can be mediated by select gases that create a food barrier, eliminating smells that attract both to food.
• Microorganisms like bacteria, mold and yeast grow fast, contributing to food spoilage. The MAP process stops this growth by eliminating oxygen needed by these microorganisms to thrive.
• Physical damage to packages can ruin contents, but the addition of select gasses can act as a cushion that safeguards especially fragile products like potato chips and crackers. 
• When foodstuffs are exposed to oxygen, fats can turn foods rancid or make them prematurely stale. Oxygen can also impact food color.
• High temperatures promote food spoilage, which is why gases in concert with multi-ply packaging are becoming the hallmark for temperature control that maintains the integrity of packaged food. 
• Time is a big factor when it comes to food spoilage. The use of modified atmosphere packaging gases extends freshness and allows producers to use fewer artificial additives, a fact consumers appreciate. 

Gases that keep foods safe and fresh

While some gases are not used for the purpose of packaging foods because they’re too expensive or not stable, these 5 help foods remain at peak taste and freshness:

• Carbon dioxide (Co2) slows down oxidation. It’s frequently paired with nitrogen to slow the growth of bacteria, microorganisms, and yeast. Co2 is used to preserve soft drinks, sparkling waters, and beers as well as hard cheeses and yogurts. 
• Helium (He) is essential to the complicated process of detecting gas leaks in food packages, thus it’s regularly used during the MAP process. 
• Carbon monoxide (CO): This colorless, odorless, tasteless gas preserves and stabilizes the natural flavor and color of meat. Further, CO slows down spoilage and tenderizes meats, serving a unique purpose at meat processing plants requiring extra measures to keep foods safe. 
• Nitrogen (N2): Nitrogen, another tasteless and odorless element, is regularly paired with other gases to make sure packages don’t collapse around contents, especially foods that include high moisture and fat content. Used to give potato chips, nuts, cocoa, coffee, and powdered milk “breathing room,” N2 also acts as a filler in beverages that range from wine and beer to soft drinks.
• Nitrous oxide: Nitrous oxide is vital to the production of propellants that dispense aerosol cream products. While still in very early stages, nitrous oxide is currently being used in the tilapia fillet packaging process to keep fish stable until it’s ready for preparation. 

As you can surmise, the introduction of vital gases to the food packaging process is not just helpful but essential. Next time you browse shelves and freezer cases at your favorite supermarket, keep in mind the important role the modified atmosphere packaging process plays in your life.