There’s a ton to be said about packaging which catches the eye. According to a study recently done through the Paper and Packaging Board, about 72% of the customers that are there did say that the design of a products packaging does influence decisions. The packaging and aesthetics will help you stand out from the crowd. For those in retail, if you’re paying for the shelf space, you want that to come back to you in the form of sales through good packaging. The biggest factors for selling items include the following though:
How your price compares to others on the market
The range of products
The materials for production
Research on the marketplace
You have a lot to think about, but when you get a good feel for the kind of packaging you want to do, it gives a good first impression. It helps with preconceptions, targeting the mass appeal by creating packaging that allow for users to tr out new products.
Marketing and Packaging
Packaging is a big tool that lets customers know about the products at hand. Through colors, fonts, and images, you can create eye-catching display products. There are a few things to look at when you’re trying to put together the correct packaging:
The logo and brand name, ensuring it’s summed up well
Taglines and slogans for buyer incentives
Adjectives for benefits of the product
Vouchers, samples, and discounts to get customers to come back to get more
Contact info so that it’s easy to get ahold of you so they can buy more
These are all the basics of your packaging, and you may wonder why packaging matters.
Why packaging is vital for branding
This is because of one thing which is new and recent: product unboxing. For those who aren’t familiar with it, product unboxing isn’t just practical, but it’s an experience completely. Packaging that’s good lets your product speak to other customers before they even open the entire thing. Unboxing is something that’s its own genre these days, as a lot of creators will rate not just the product, but the packaging.
You need to make sure that you have this in place, especially for repeated buyers. Themed, seasonal, and other kinds of packaging do encourage more purchases, and you can use this in subscription boxes to provide a new item every single month. The fonts, colors, and the size and the weight of your package, all of this plays a major part in the customer experiences.
Good unboxing experiences offer sales, more customers, and people do want to buy all of this again, and it works to further consolidate the entire customer base that’s there. If you think about stories that you’d like to tell through packaging, without using words, you probably have asked a few questions here and there about it. All of these do work together, building the ideal customer experience through the use of product packaging.
If you’re really stuck on how to design something, there is always one way to help you stand out. Custom packaging retailers help you design the ideal package so that everything gets noticed. They can offer custom boxes which are printed, to the exact standards that are there.
A lot of design experts also are there to help create the ideal designs for a product, to represent your brand. You can impress your customers with good packaging that’s personalized, and in turn, that’ll speak volumes about the different aspects of the business which are there. Product packaging is great for brands.
